Abby Rivera

Abby Rivera

beauty content creator

TIKTOK: @ABBYTHEBADASSMOM

Abby Rivera is a beauty content creator and single mom living in the suburbs of NYC. Abby loves to share how she elevates beauty with simple makeup, skincare & haircare routines. Her content consists of easy tutorials, product reviews, GRWM’s and shopping hauls. She has a highly engaged audience of busy women and moms (35-60), and is a trusted source for recommendations. Abby is the face behind the viral Winky Lux Peeper Perfect concealer & Herbivore Moon Dew Eye Cream, and her content led to both products selling out at multiple retailers (Ulta, Sephora, Amazon & Brand sites). Additionally, Abby is known for her ongoing concealer review series.