we may
be sure
(yet),
but let us
tell you
not
you're here
we are
Why
Why
collxab
/kəˈlæb/
Noun, Verb, Mantra
We manage the magic of creatives & business essentials to provide a unique experience for influential people & brands.
We have mad respect for the traditional agencies (in fact, they raised us!), but we’re doing things a little bit differently here. By reworking the conventional agency model, we have moved away from what was to adapt to what is. We ditched the corporate norm, the nine-to-five, the ‘hope this finds you well’ and the calls that could’ve been emails.
We are a team of marketers, strategists + creatives by day — but we are consumers, fans and culture.
We “get it” because we live it.
the
values
Collxab
01 /
collaboration at the core
Our name says it all. True success is built on meaningful connections. Collaboration drives everything we do. Internally within our team, in our relationships with clients, and in every partnership we create.
02 /
people-first mentality
We intentionally keep our team small and our relationships strong. Whether it’s a creator, a brand, or a team member, we value people over process—ensuring everyone we work with feels heard, respected, and supported. No one gets lost in the shuffle here.
06 /
creativity meets execution
We balance innovation with action, ensuring that every idea we develop is not just visionary but also executable. We don’t just strategize; we deliver. /// OR, Great ideas are nothing without execution. We don’t just brainstorm; we bring ideas to life. Our balance of strategy and action ensures that every campaign isn’t just a vision—it’s a reality.
07 /
results that matter
We’re here to move the needle. Whether it’s brand awareness, sales, audience growth, or a game-changing partnership, we focus on impact—because "just vibes" won’t pay the bills.
05 /
strategic growth for long-term success
Quick wins are cute, but sustainable success is where it’s at. We guide creators and brands toward long-term growth, helping them scale beyond brand deals into product launches, social expansion, book deals, and new opportunities that matter.
04 /
passion-driven work
We don’t believe in just "clocking in." We love this industry, we love what we do, and it shows. Passion fuels our creativity and energy, and it’s the reason we always go the extra mile—because we actually care.
03 /
integrity in everything
We say what we mean, and we mean what we say. Transparency, honesty, and trust aren’t just buzzwords for us—they’re the foundation of everything we do. Our reputation matters, and we protect it by doing things the right way, every time. We operate with transparency and honesty, always delivering on our word.
08 /
cultural relevance
The landscape changes fast, and we stay ahead of the curve. We live and breathe digital culture, keeping our clients at the forefront of social media, influence, and emerging trends.
The People Who Make the Magic Happen
meet
team
The
dream
arleigh
banner
founder & ceo
Arleigh Banner builds careers and brands through strategic partnerships that spark authentic connection and drive measurable results. As a leader, she brings a rare ability to move fluidly between big-picture vision and detailed execution, building long-term roadmaps while bringing culture-shaping moments to life. Her network runs deep – rooted in trust, not transactions– unlocking doors others can’t and fueling campaigns that resonate beyond the scroll. With experience across entertainment, lifestyle, and corporate sectors, Arleigh is known for precision, speed, and impact. For every client, she shows up with the same energy she brings to her inner circle – because to her, they’re one and the same.
caroline
king
vice president
Caroline is the force behind Collxab’s talent partnerships, known for turning ideas into standout campaigns with top brands. She thrives on building relationships that unlock opportunities for talent and ensure every collaboration delivers impact. With a background in PR and events, she brings an eye for detail and execution that keeps clients ahead of the curve. Whether negotiating deals or coordinating high-profile activations, Caroline makes sure Collxab’s roster gets more than just results — they get momentum.
MICHELINE
BABICH
CHIEF CREATIVE STRATEGIST & MEDIA ECOLOGIST
Michaline Babich is a media strategist and brand architect with two decades of experience shaping stories that resonate across culture, entertainment, and commerce. At Collxab, she leads the development of brand identity, narrative strategy, and cultural positioning for creators and companies ready to grow beyond the scroll. A former television showrunner turned brand consultant and producer, Michaline built her career by identifying patterns before they became trends and helping talent translate personal voice into powerful platforms. Her background spans entertainment, fashion, beauty, and lifestyle, with a deep understanding of how storytelling builds equity, not just visibility.
MICHELINE
BABICH
CHIEF CREATIVE STRATEGIST & MEDIA ECOLOGIST
Michaline Babich is a media strategist and brand architect with two decades of experience shaping stories that resonate across culture, entertainment, and commerce. At Collxab, she leads the development of brand identity, narrative strategy, and cultural positioning for creators and companies ready to grow beyond the scroll. A former television showrunner turned brand consultant and producer, Michaline built her career by identifying patterns before they became trends and helping talent translate personal voice into powerful platforms. Her background spans entertainment, fashion, beauty, and lifestyle, with a deep understanding of how storytelling builds equity, not just visibility.
STEPHANY
BALDWIN
CREATOR RELATIONS COORDINATOR
MICHELINE
BABICH
CHIEF CREATIVE STRATEGIST & MEDIA ECOLOGIST
Michaline Babich is a media strategist and brand architect with two decades of experience shaping stories that resonate across culture, entertainment, and commerce. At Collxab, she leads the development of brand identity, narrative strategy, and cultural positioning for creators and companies ready to grow beyond the scroll. A former television showrunner turned brand consultant and producer, Michaline built her career by identifying patterns before they became trends and helping talent translate personal voice into powerful platforms. Her background spans entertainment, fashion, beauty, and lifestyle, with a deep understanding of how storytelling builds equity, not just visibility.
rachel
fried
SENIOR TALENT & BRAND PARTNERSHIPS MANAGER
MICHELINE
BABICH
CHIEF CREATIVE STRATEGIST & MEDIA ECOLOGIST
Michaline Babich is a media strategist and brand architect with two decades of experience shaping stories that resonate across culture, entertainment, and commerce. At Collxab, she leads the development of brand identity, narrative strategy, and cultural positioning for creators and companies ready to grow beyond the scroll. A former television showrunner turned brand consultant and producer, Michaline built her career by identifying patterns before they became trends and helping talent translate personal voice into powerful platforms. Her background spans entertainment, fashion, beauty, and lifestyle, with a deep understanding of how storytelling builds equity, not just visibility.
janet
fox
CHAIR OF THE BOARD
founder & ceo
Arleigh Banner builds careers and brands through strategic partnerships that spark authentic connection and drive measurable results. As a leader, she brings a rare ability to move fluidly between big-picture vision and detailed execution, building long-term roadmaps while bringing culture-shaping moments to life. Her network runs deep – rooted in trust, not transactions– unlocking doors others can’t and fueling campaigns that resonate beyond the scroll. With experience across entertainment, lifestyle, and corporate sectors, Arleigh is known for precision, speed, and impact. For every client, she shows up with the same energy she brings to her inner circle – because to her, they’re one and the same.
arleigh
banner
vice president
Caroline is the force behind Collxab’s talent partnerships, known for turning ideas into standout campaigns with top brands. She thrives on building relationships that unlock opportunities for talent and ensure every collaboration delivers impact. With a background in PR and events, she brings an eye for detail and execution that keeps clients ahead of the curve. Whether negotiating deals or coordinating high-profile activations, Caroline makes sure Collxab’s roster gets more than just results — they get momentum.
caroline
king
CHIEF CREATIVE STRATEGIST & MEDIA ECOLOGIST
Michaline Babich is a media strategist and brand architect with two decades of experience shaping stories that resonate across culture, entertainment, and commerce. At Collxab, she leads the development of brand identity, narrative strategy, and cultural positioning for creators and companies ready to grow beyond the scroll. A former television showrunner turned brand consultant and producer, Michaline built her career by identifying patterns before they became trends and helping talent translate personal voice into powerful platforms. Her background spans entertainment, fashion, beauty, and lifestyle, with a deep understanding of how storytelling builds equity, not just visibility.
MICHELINE
babich
CHAIR OF THE BOARD
janet
fox
CREATOR RELATIONS COORDINATOR
stephany
baldwin
SENIOR TALENT & BRAND PARTNERSHIPS MANAGER
rachel
fried
We believe a partnership should last longer than an instagram story. We value brand histories because we feel strongly where you start matters. Collxab understands events aren’t parties – they’re opportunities. Put simply, we create smart connections that last – and we’re really good at it. We live for those moments where work doesn’t feel like work. Where learning and discovering doesn’t have to be boring or tedious. In fact, we made it our mission to blur the lines between work and play so we never have to “work” another day in our lives.
collxab
business
making relationships
of
is in the
Work Harder.
collxab
empower creators
build brands
actually means
at
, our
Mission
is simple:
,
,
and ensure
every partnership
something
—because the world doesn't need more forgettable brand deals.
We're not here to reinvent influencer marketing, but we are here to do it the right way – with integrity, passion, and an unwavering commitment to our clients. Collaboration is at the heart of everything we do, and it's right there in our name. The best partnerships aren't just transactions; they're built on trust, creative synergy, and shared vision.
That's why we're selective about who we work with. We choose creators who align with our values and brands that prioritize authenticity and innovation over outdated systems and corporate busy-work. We help talent level up – whether that means launching a product, growing their audience, writing a book, or taking their career in an exciting new direction. For brands, we craft talent collaborations that go beyond single campaigns to drive real, lasting connections.
We also keep things personal. Collxab will never be a talent agency factory. We're intentionally small, so our creators and brand partners get the hands-on, high touch experience they deserve. Internally, we don't just clock in and out – we genuinely love what we do, and working with talented creators and innovative brands makes it even better. That energy is contagious, and it's why we always go the extra mile.
the long game,
we play
Every
ensuring
opportunity
we create is
intentional,
valuable,
and built to
Last.
we're more
we're doers
a
team
than
strategists –
.
we
on
and
with
that gets it
creativity,
execution,
delivering
Thrive
Results
Done.
We’re hands-on, fiercely selective, and committed to doing things the right way, helping creators expand their careers and brands break free from outdated playbooks to forge connections that actually matter.